top of page

How Should You Prepare for Professional Headshot Photos?

Getting photographer headshots done can feel a bit nerve-wracking if you've never done it before. You're investing in your professional image, and you want to make sure everything goes smoothly. The good news? With the right preparation, you can walk into your session feeling confident and ready to capture images that truly represent you. Whether you need headshots for LinkedIn, your company website, or your personal brand, understanding what to expect and how to prepare makes all the difference.

Why Professional Photographer Headshots Matter for Your Business

First impressions happen fast online. Someone visiting your LinkedIn profile or company website makes a snap judgment about your credibility in seconds.

Professional headshots build brand trust by showing you take your image seriously. They signal professionalism before you've said a word.

Here's what quality photographer headshots do for you:

  • Establish credibility across all your professional platforms

  • Create consistency in how people recognize you online

  • Increase engagement on LinkedIn, company websites, and marketing materials

  • Show you're current with modern business practices

  • Differentiate you from competitors using outdated or casual photos

Think about the professionals you've hired recently. Did their photo influence your decision? Probably more than you realized. Professional headshots matter because they set the tone for every interaction that follows.

What to Wear for Your Headshot Session

Clothing can make or break your photographer headshots. You want to look like yourself, just the best version.

Solid Colors Work Best

Patterns and busy prints distract from your face. Solid colors photograph better and keep the focus where it belongs.

Stick to colors that complement your skin tone. Jewel tones work well for most people. Navy, burgundy, forest green, and deep purple all photograph beautifully.

Avoid pure white and pure black if possible. They can create harsh contrasts in photos. Opt for off-white, cream, charcoal, or dark gray instead.

Consider Your Neckline

The neckline frames your face in a headshot. V-necks and scoop necks tend to be more flattering than crew necks or turtlenecks.

Neckline Type

Effect on Photo

Best For

V-neck

Elongates neck, draws eye up

Most body types

Scoop neck

Softens appearance

Round face shapes

Crew neck

Can shorten neck

Athletic builds

Turtleneck

Very casual or very formal

Specific brand looks

Button-down shirts work great for a classic professional look. Just make sure the collar sits properly and isn't too stiff or wrinkled.

Keep It Simple

Leave the statement jewelry at home. Small earrings or a simple necklace are fine, but you don't want accessories competing with your face.

The same goes for makeup. Natural looks photograph best. If you normally wear makeup, stick with your routine but maybe enhance it slightly for the camera.

How to Prepare the Day Before Your Session

Preparation doesn't start when you walk into the studio. What you do the day before matters.

Get enough sleep. Dark circles and tired eyes show up in photos. Rest and hydration are two of the most overlooked aspects of headshot preparation.

Drink plenty of water. Hydrated skin photographs better. It looks fresher and more vibrant.

Avoid alcohol the night before. It can cause puffiness and redness that won't look great in your final images.

Plan your outfit completely, including shoes. Even though shoes won't show in a headshot, wearing appropriate shoes affects your posture and confidence.

If you're getting a haircut, do it at least three days before your session. Fresh cuts can look too sharp or unnatural. You want your hair to have settled into its natural shape.

Working With Your Photographer During the Session

The relationship you build with your photographer directly impacts your final images. Communication is everything.

Share Your Vision

Before the session starts, tell your photographer how you plan to use these images. The Headshot Sessions are designed around your specific needs, whether that's corporate, creative, or somewhere in between.

Be specific about your needs:

  1. Where will the photos appear? (LinkedIn, website, marketing materials)

  2. What feeling do you want to convey? (Approachable, authoritative, creative)

  3. Do you have color preferences for backgrounds?

  4. Are there any specific angles or poses you like or dislike?

Relax and Be Yourself

Stiff, forced smiles look awkward in photos. Your photographer wants you to look natural and confident.

Tips for being photographed include focusing on genuine expressions rather than "camera smiles." Think of something that makes you happy or recall a funny moment.

Try these tricks during your session:

  • Take deep breaths between shots

  • Move your shoulders and neck to stay loose

  • Engage in conversation with your photographer

  • Don't be afraid to take breaks if you need them

Trust the Process

Professional photographers see things you don't. They understand lighting, angles, and how the camera interprets your features.

If your photographer suggests a pose that feels awkward, try it anyway. You might be surprised at how good it looks. The image you feel best about during the shoot often isn't the one that photographs best.

Technical Elements That Make Photographer Headshots Stand Out

You don't need to understand all the technical details, but knowing what goes into quality photographer headshots helps you appreciate the difference between amateur and professional work.

Lighting Makes the Difference

Proper lighting equipment separates professional headshots from selfies. Professional photographers use multiple light sources to eliminate shadows, highlight your best features, and create depth.

Natural light can work beautifully but is unpredictable. Studio lighting gives consistent, repeatable results every time.

Background Choices Matter

The background should complement you, not distract from you. Clean, non-distracting backgrounds keep the focus on your face and expression.

Common background options include:

  • Solid neutral colors (gray, white, black)

  • Subtle textures (canvas, fabric)

  • Softly blurred office or studio environments

  • Outdoor settings with controlled depth of field

If you're building a cohesive brand image across your team, Calgary headshots with consistent backgrounds create visual unity on your website and marketing materials.

Camera Settings and Composition

Professional cameras and lenses capture more detail and produce sharper images than phone cameras. The difference shows up especially in larger prints or when images are cropped.

Technical Element

Amateur Approach

Professional Approach

Focal length

Wide angle (distorts features)

85-135mm (flattering compression)

Depth of field

Everything in focus

Shallow focus on eyes

Resolution

Low megapixels

High resolution for flexibility

Color accuracy

Auto white balance

Calibrated color profiles

Common Mistakes to Avoid During Your Headshot Session

Even with preparation, certain pitfalls trip people up. Avoiding these common mistakes ensures better results.

Overthinking your expressions.Showing personality matters more than perfection. Authenticity beats a forced "perfect" smile every time.

Wearing brand-new clothes. New clothing can look stiff or fit awkwardly. Wear something you've worn before and feel comfortable in.

Forgetting to turn off your phone. Nothing breaks your concentration faster than a notification mid-pose.

Rushing the session. Quality photographer headshots take time. Don't schedule yourself too tightly before or after.

Skipping the wardrobe options. Bring multiple outfit choices. What you thought would work might not photograph well, and having backups saves the day.

How Headshots Fit Into Your Broader Branding Strategy

Photographer headshots aren't isolated images. They're part of your overall professional presence.

Consistency Across Platforms

Using professional headshots creates consistency across LinkedIn, your company website, email signatures, and marketing materials. This repetition builds recognition and trust.

When clients see the same professional image everywhere, it reinforces your brand identity. They remember you better and feel more confident working with you.

Evolving With Your Career

Your headshots should grow with you. Professional photographers help you evolve your image as your career progresses.

Plan to update your photographer headshots every two to three years, or whenever you make a significant career change. Your image should reflect where you are now, not where you were five years ago.

Team Headshots for Business Cohesion

If you're getting headshots for your entire team, coordinate the approach. Matching backgrounds, similar lighting, and consistent editing create a polished, unified look.

Professional services like The Branding Sessions can capture both individual headshots and team photos that work together visually. This cohesion makes your marketing materials and website look intentional and professional.

Selecting Your Final Images

After your session, you'll review proofs and select your favorites. This part can feel overwhelming when you're choosing from dozens of great shots.

What to Look For

Focus on images where:

  1. Your eyes look clear and engaged

  2. Your expression feels natural and authentic

  3. Your posture appears confident but relaxed

  4. The lighting flatters your features

  5. You genuinely like how you look

Get second opinions. Show your top picks to trusted colleagues or friends. They'll see things you miss and help you identify which images best represent your brand.

Professional Retouching

Professional editing isn't about making you look like someone else. It's about presenting the best version of you.

Standard retouching includes:

  • Removing temporary blemishes or flyaway hairs

  • Adjusting exposure and color balance

  • Smoothing minor skin texture while maintaining natural appearance

  • Removing distracting background elements

Avoid over-retouching. You want to look like yourself when people meet you in person.

Using Your Headshots Effectively

You've invested in quality photographer headshots. Now maximize that investment by using them strategically.

Online Presence

Update your LinkedIn profile immediately. LinkedIn profiles with professional photos get significantly more views and connection requests.

Use the same headshot across all professional platforms. Your website, email signature, social media profiles, and professional directories should all feature your new image.

Print Materials

High-resolution photographer headshots work in business cards, brochures, conference materials, and promotional items. Make sure you receive files in appropriate sizes for both digital and print use.

Internal Communications

Don't forget internal uses. Your headshot can appear in company directories, intranet profiles, email systems, and presentation materials.

For comprehensive business needs beyond just headshots, photography and branding work together to tell your complete business story.

Special Considerations for Different Industries

Different fields have different expectations for photographer headshots. Understanding your industry's norms helps you make better choices.

Corporate and Finance

Traditional industries often prefer conservative headshots. Think suit jackets, neutral backgrounds, and confident but approachable expressions.

Creative Fields

Marketing, design, and creative professionals can push boundaries more. Interesting backgrounds, creative lighting, and more personality in expressions all work well.

Healthcare and Law

These fields balance authority with approachability. You want to look competent and trustworthy while still seeming human and caring.

Real Estate and Sales

Warmth and approachability matter most. Genuine smiles and open body language help potential clients feel comfortable reaching out.

Questions to Ask When Booking Your Session

Not all photography studios are created equal. Ask these questions before booking:

What's included in the session fee? Some photographers charge separately for the session and the final images. Others bundle everything together. The Individual Headshots Packages offer clear pricing with various options for session length, number of delivered photos, and image resolution, making it easy to choose what fits your needs.

How many final images will I receive? Know exactly what you're getting before you book.

What's the turnaround time? Understand when you'll receive your proofs and final images.

Can I bring multiple outfits? Most photographers allow wardrobe changes, but confirm beforehand.

What rights do I have to the images? Make sure you can use your headshots for all your intended purposes.

Preparing properly for photographer headshots transforms the experience from stressful to enjoyable. When you show up rested, dressed appropriately, and ready to communicate with your photographer, you'll get images that truly represent your professional brand. Whether you need updated corporate headshots, creative portraits for your personal brand, or team photos for your Calgary business, working with experienced professionals ensures you'll love your results. Jeff B Photography specializes in creating headshots that help businesses and professionals stand out, combining technical expertise with a relaxed, personalized approach that brings out your authentic self.

 
 
 

Comments


bottom of page